This feels really nice. I love a mask that you can feel it working and this does exactly that as it dries. I use clay masks weekly in winter and twice a week in summer because they can dry out my skin if I use them more and this is a really nice one that is now in my cycle between my other 2 clays. Just make sure to apply a thin layer and I find it best to do before a shower so it's easy to wash off because once it dries it can be tough to remove, I emulsify it off in the shower so my skin gets a gentle exfoliation at the same time.