- LORAC is the Red Carpet Authority.
- Unparalleled access to the celebrity world and lifestyle.
- Plugged into the latest trends in Hollywood. LORAC offers the same products that are used on celebrities today.
- Inspired by the styles we see taking shape around us - styles we see walking down the runway to the Red Carpet
- Innovative, fun and unique products.LORAC’s prestige products are created and designed by a famous celebrity makeup artist.
- Carol Shaw is the premier makeup artist to the stars.
- LORAC = Carol spelled backwards.
- LORAC is the only color cosmetics brand that can credibly claim and defend its position as a “Red Carpet Authority."
- A focus on RED CARPET looks and a fresh, gorgeous style (rather than New York catwalks and haute couture fashion)
- LORAC creates a wide array of options for women who crave sophisticated innovation.
- We focus on trends, not fads.