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    LORAC Collection

    WHAT IS LORAC? WHAT MAKES LORAC DIFFERENT?
    • LORAC is the Red Carpet Authority.
    • Unparalleled access to the celebrity world and lifestyle.
    • Plugged into the latest trends in Hollywood. LORAC offers the same products that are used on celebrities today.
    • Inspired by the styles we see taking shape around us - styles we see walking down the runway to the Red Carpet
    • Innovative, fun and unique products.LORAC’s prestige products are created and designed by a famous celebrity makeup artist.
    • Carol Shaw is the premier makeup artist to the stars.
    • LORAC = Carol spelled backwards.
    		  
    • LORAC is the only color cosmetics brand that can credibly claim and defend its position as a “Red Carpet Authority."
    • A focus on RED CARPET looks and a fresh, gorgeous style (rather than New York catwalks and haute couture fashion)
    • LORAC creates a wide array of options for women who crave sophisticated innovation.
    • We focus on trends, not fads.
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